Lincoln’s Digital Advent Calendar is BACK – Bigger and Better Than Before!

This digital advent calendar has been created exclusively to promote Lincoln’s shops and businesses. It gives everyone the opportunity to win some brilliant festive offers and prizes for free!


How does it work?

  • 24 promotional offers and competitions are entered behind 24 doors of the advent calendar
  • Each day, a new offer and / or competition is revealed through a fun animated ‘door opening’
  • Visitors can sign up via the website for a daily promotion alert

With over £1500 worth of prizes available to be won, it really is a great opportunity get involved and celebrate Christmas in Lincoln. Some of the deals and prizes hidden behind the doors include store discounts, food and drink vouchers and the opportunity to win a free bottomless brunch, pantomime tickets, and a fully decorated 6ft Christmas tree!

Danielle, Relationship and Operations Manager of Lincoln BIG said “following the success of last year’s Digital Advent Calendar, we’re excited to bring it back with bigger and better prizes provided by a range of local businesses and stores.

Thank you to all the businesses involved for their generosity during these difficult times, with the rising cost of living it’s great to be able to provide locals and visitors of Lincoln with the opportunity to make Christmas extra special this year.

We’re aiming for the Digital Advent Calendar to become a staple part of Lincoln BIG’s Christmas activity and encourage everyone to open every door and take part in this festive treat!”

The Digital Advent Calendar runs from December 1st – 24th.  The project is organised and funded by Lincoln BIG and the businesses in the city. Lincoln’s Digital Advent Calendar can be found here – lincolnbig.adventcalendaronline.com and will go live from the 1st December to be accessed by the public.

Other projects taking place throughout the Christmas period include:

  • Thor’s Tipi
  • Glimpse the Imp – 16 cheeky Christmas Imps including Santa, Rudolf, Elf, Frosty, Sprout and friends will be located throughout the city
  • Lincoln’s Christmas Light Trail 
    • LNCOLN at St Paul in the Bail (giving people the chance to be the ‘I’ in Lincoln)
    • Giant Reindeer on the Brayford Viewing Platform
    • Christmas tree near the Transport Hub
    • A light up arch on the Cornhill (at the front of Thor’s)
    • Lincoln BIG will also be dressing the tree outside of House of Fraser and some trees in St Paul in the Bail

A shop Window Decorating competition