We have all had to adapt over the last 19 months, but when Lincolnshire Showground was selected as a Covid Test Centre and Vaccination site, their venue was used in a way they historically could never have imagined.
For more than 125 years their business has been a pinnacle within the community, hosting a variety of events across their 270 acres of multifunctional space bringing together the public. The Lincolnshire Showground is owned by the Lincolnshire Agricultural Society, a charitable organisation established back in 1869 with the aim of educating the county on food, farming and a sustainable environment.
The Lincolnshire Showground name is synonymous with well-loved annual events, from shopping at The Lincolnshire County Wedding Show, visiting Countryside Lincs, to the famous agricultural Lincolnshire Show. Inevitably, a lot of events had to be postponed and as we look towards the new year, we welcome the return of these outstanding events that bring us all together.
When the venue could not be used in person it was important for the Lincolnshire Agricultural Society to stay connected to the community. Events such as the Lincolnshire Show 2020 were adapted to be virtual events, keeping up engagement with the local community through online content such as videos and livestreaming.
The venue continues to play its part in the community by helping the NHS and the battle against COVID-19 with their Covid Test Centre on the edge of the Showground as well as the Vaccination Centre taking place in the newly renovated EXO Centre.
As 2022 approaches, the return of well-loved events bring excitement to the area. People can look forward to the thrill of live events with the likes of The Lincolnshire Show, Countryside Lincs, Call Of The Wild Festival, Comedy In The Park and so much more.
The venue commented, ‘We are really looking forward to welcoming lots of visitors back to the Showground for events over the next couple of months, our Lincolnshire Food & Gift Fair is back after a year off and we can’t wait to see lots of friendly visitors over the festive season. We’d like to thank our visitors, supporters and event organisers for supporting us throughout the pandemic, it’s been an interesting 19 months for us as a Covid test and vaccination centre, but our calendar of events is looking busy for the remainder of 2021 and throughout 2022!’ In the new year Lincolnshire Showground is sure to be back with a bang. You can keep up to date with upcoming events by visiting www.lincolnshireshowground.co.uk/whats-on
Image courtesy of Theo Southee Photography